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November 22, 2017 01:54

You are browsing the archive for SEM.

“Mobilegeddon” is here and it is not as bad as expected

Google released a new ranking algorithm that changes the way web pages are ranked in Google’s mobile results. According to Google, web pages that do not display correctly on mobile phones, will get lower rankings than before.

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Most Expensive Keywords on Bing

WordStream put together a look at the most expensive keywords on Bing. They did this years ago for Adwords and I imagine the results would be similar today. No surprise the list is led by legal related names. Now, keyword prices are going to vary a lot by position; the figures you’ll see below reflect […]

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Google: What when one page has two links to the same URL ?

What impact would two links on a page pointing to the same target, each using different anchor text, have on PageRank & SEO ?

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HomeAdvisor’s costly name change is paying off

HomeAdvisor spent a lot of money on its rebrand, and saw a sharp drop in traffic initially, but it has paid off. A couple weeks ago Quebec announced a decision to opt-out of switching its web presence over to the new .quebec domain name, citing a price tag north of $10 million. Just how much […]

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SEM Stats From the Previous Holiday Season That Every E-Commerce Marketer Should Know

By: Raymond Hackney Jordan Elkind wrote a piece today on Search Engine Land that took a look at ecommerce trends from the past holiday season. Santa’s elves weren’t the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts. The share of […]

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Matt Cutts Answers: Are All Comments With Links Spam ?

By: Raymond Hackney Matt Cutts discusses whether or not all comment links are spam and suggests that people always use their real name when leaving a comment. He also mentioned that if these links make up too much of your link profile then it could be looked at as a link scheme. The main takeaway […]

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A Look at Google’s Hummingbird

By: Raymond Hackney Last month, Google announced a major search algorithm release called Hummingbird. Here is an illustrated look at Hummingbird. Courtesy of WebHostFace

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A look at the Pros and Cons of the Google Keyword Planner and other options for keyword data

By: Raymond Hackney Ebrandz takes a look at the pros and cons of the new Google Keyword Planner and some other competing services to be used for keyword data.   Moz.com also did a good article last month about the pros and cons of using the Google Keyword Planner. From the article: While far from […]

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Search Engine Watch: "U.S. Paid Search Spend Continues Rising in Q3 2013"

By: Raymond Hackney Search Engine Watch put together a nice look at the continued increase in paid search. Drawing from a number of sources the article is well worth a read. From the article: Several recent Q3 digital marketing reports offer a healthy roundup of U.S. paid search spending and a positive outlook for the […]

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