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December 11, 2019 14:34

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$5 Billion Reasons Why NIKE Stock Will Double In 12 Months (Hint: It’s Not Kaepernick)

While participating in many of the social media debates about the Nike strategy, I realized that domainers are still stuck on CPC economics and really miss the point of a direct-to-digital model. For this post I will reprint a post from 2012 about Lifetime Customer Value.  Here’s the story. The pressure is on for Nike […]

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Einstein Was Wrong: The Next World War Looks To Be Over Sneakers

So what’s all the fuss about? If you watch the corresponding commercial the company released on Wednesday, it’s clear that Nike is playing it as safe as possible with its supposedly risky move. He’s not advertising shoes, he’s not kneeling, nor is Nike taking a position on his politics. The ad is about courage, self-esteem and […]

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Oprah Turned $30 Million Into $400 Million In Three Years Leveraging Marketing’s Best-Kept Secret… Which Leads Me To Nike

Good marketing isn’t about appealing to everyone, it’s about appealing to your core audience. Black consumers are an underestimated force in the American economy.  Oprah understood this and also recognized African American women struggle with the dual challenge of weight control and diabetes which is partly a genetically-driven curse.  But Weight Watchers ads and images were of suburban 

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What’s in a name? and.. Owners Sometimes Hate the Small Businesses They Used to Love

Cryptocurrency is an enriching prospect for those who ask the right questions; The 9 highest-paying jobs for millennials; Nike downsizing from 30,000 retail partners to 40; 50,000 drivers needed: Can technology save the trucking industry? Former Blackrock exec to raise $250M to invest in pot businesses; Gmail add-ons put tools like Trello and QuickBooks in […]

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So, That’s the End of Bitcoin Then; Nike Will Sell Sneakers Directly On Instagram ; How Power Profits From Disaster

Apple Predicted to Become Trillion Dollar Company Within 12 Months; Which Domain Name is Best for Your Business? Meet The Man Traveling The World On $25 Million Of Bitcoin Profits; Ray Kurzweil’s Mind-Boggling Predictions for the Next 25 Years; Former Barclay’s CEO Warns Banks of ‘Kodak Moment,’ Pushes to Embrace … cryptocurrencies: Jawbone, Once Valued […]

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The Financial Tech Revolution Will Be Tokenized; Apple’s Biggest Launch Of The Year

Blockchain token sale nets $25 million in under 15 minutes; How Wal-Mart is giving Amazon a run for its money; 10 lessons anyone can learn about success from the founder of Nike, an $85 billion company; Apple CEO Tim Cook test-drove a device that tracks his blood sugar, hinting at Apple’s interest; Infographic identifies the […]

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Just don’t do it : Turkish dotless “i” involved in Nike domain UDRP

The use of a Turkish “dotless” letter “i” was recently the center of a UDRP brought forth by Nike, Inc. The domain in question, Nıke.com, resembles “Nike” but is in fact an IDN, or Internationalized Domain Name. Nıke.com was parked with a zero click lander leading to Google results about Nike; the world-famous corporation filed […]

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Genius Lands 10 Job Interviews by Delivering His Resume in Boxes of Donuts; Nike las a startup?

How To Hire And Manage Freelance Professionals; 7 Reasons Why Everyone in Tech Is Obsessed With Chatbots; Amazon is driving 80% of e-commerce growth for publicly traded web retailers; Airbnb-Like Services for Car Owners Are Taking Off in Europe; A shoe e-retailer takes steps to improve its fraud detection; Like It or Not, You Are […]

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The 4.3 Billion-User Marketplace You Can’t Afford to Ignore

Why .Com is the Venture Capital Community’s Power Player;  Logs Your iMessage Contacts — and May Share Them With Police; Meeting Cellebrite – Israel’s master phone crackers ; How VR gave us beer goggles, but not as we know them; No letup in downtown Miami population surge; Hinge closes the door on casual dating to […]

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Revenge of the Billionaire: Thiel Wins! Gawker to Shut Down Monday; Why Mark Zuckerberg Sold $95 Million in Facebook Stock

How This Startup Grew to 10 Million Users in the Last Year; Lyft tried to sell itself to Apple, Google, Uber, and GM; How Brands Can Use Empathy to Connect With Millennial Moms; Massive Cyberattack Aimed at Flooding .Gov Email Inboxes With Subscription Requests; Uber Aims for an Edge in the Race for a Self-Driving […]

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