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October 17, 2019 18:10

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Taking NamePulse for a spin to do a deeper dive into how new gTLDs are really doing

Ever since the new gTLD program was launched I have been fascinated by how different domain extensions perform and more importantly, the metrics that we should really be using to judge performance. I have talked in the past about my issues with using registrations as the KPI for adoption since this number is so easily […]

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How to track the performance of new domain name extensions

It’s safe to say there are more new domain name extensions out there than any of us can remember. There are some clear leaders when it comes to registrations like .XYZ and .CLUB, .TOP and .WIN, but did you know that .LOAN is in the top ten along with new extensions like .BID? Probably not, […]

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