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July 16, 2019 06:54

You are browsing the archive for domain rebranding.

#ESQwire : #Domainer friendly #law firm rolls out redesigned web site

ESQwire, a domainer-friendly law firm with years of experience in IP law and domain names, has rolled out a redesigned web site. The company’s domain rebranding is a refreshing, modern approach to an established law brand, founded by IP attorney, Ari Goldberger. The ESQwire team also includes IP attorneys, Jason Schaeffer and Matthew Tennenbaum. Since […]

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Shorter isn’t better: Weight Watchers sees revenue fall after switch to WW .com #domain name

Weight Watchers rebranded itself as “WW” last October, just three months after acquiring the premium two letter domain name, WW.com. Switching to shorter names can be a benefit for businesses, particularly in China. In the case of Weight Watchers, this domain rebranding actually hurt revenue. According to a new report published by The Financial Times, […]

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#Domain rebranding : #GreekGeeks is now DOPE

Domain rebranding can be a challenging task; Greek design studio, GreekGeeks, has just recently ventured into this territory. For years, the Athens-based company operated from GreekGeeks.com; their development activity included Greek government projects, and they often mediated for the acquisition of domain names on behalf of their customers. In a shocking turn, GreekGeeks has changed […]

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Domain #rebranding : #Neustar moves to Home.Neustar

Neustar has moved its headquarters to Home.Neustar, and the company’s individual services can now be found on several dedicated .Neustar domain names. This effective domain rebranding move is a natural evolution for Neustar, provider of information technology services, that actively embraces and supports the new gTLD namespace. Additionally, Neustar is celebrating its new digital identity […]

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XYZ Registry : Brand changes are imminent

The XYZ Registry is on the verge of imminent brand changes, and it’s all about a better experience. Seeking a unique identity among thousands of domain industry companies is not a simple task. Many hours are spent deciding on the proper elements of one’s brand. Daniel Negari, founder and CEO of XYZ shares his thoughts […]

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End-users : Is your dream domain taken?

If you have a dream domain, the odds of it been taken already, are quite high. Most .com domains that are words existing in a formal English dictionary are long gone, and so are two word .com composites with a positive, brandable meaning. That leaves non-domainers, often known as “end users,” with a difficult task […]

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Embrace the Future.com : Domain upgrade for “The Future Project”

The Future Project, a company based in New York, appears to be the buyer of the ultra-premium domain, Future.com. We reported its sale just a few days ago, noting that the domain seller appears to have been Chinese. The buyer of Future.com upgraded from TheFutureProject.org. The company owns several other domains with the “future” keyword, […]

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ReaganBabe : Interview with political commentator Megan Barth, on domain rebranding after a UDRP loss

In February, we covered the loss of the domain ReaganBaby.com via the UDRP process. Megan Barth, a nationally recognized political commentator, lost her domain of 10 years, which she had built into an active brand, to The Ronald Reagan Presidential Foundation and Institute. Ms. Barth did not respond to the UDRP, in a case that […]

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A shorter bus : ShareTheBus becomes Bus.com

Bus charter company, ShareTheBus acquired the domain Bus.com, for an unspecified amount. The domain rebranding comes on the heels of a $5 million, series A funding that the company secured. The Bus.com business model includes online rental, online ticketing, and GPS tracking of buses so that passengers know exactly when they’re arriving at their destination. […]

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Bang Good? Chinese domain branding at its best

The Banggood motto is simple: We want. We will. We can. According to their web site, Banggood.cn, Banggood Network Technology Co., Ltd has specialized in the B2C industry through the self-operated and cross-border platforms. With a team made up of over 2000 young elites, it owns branch companies in Shenzhen, Dongguan, Changsha, Hangzhou and Yiwu. […]

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