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April 8, 2020 12:28

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Sedo : Domain marketing for powerful branding from MERGE! 2017

Sponsored by Sedo* During MERGE! 2017 in Orlando, FL, Sedo declared its presence with several of its officers attending. As a domain aftermarket market place, Sedo often shares acquisition advice and branding consultation services. Sedo has produced a very useful booklet, that was given away during the multi-discipline conference. It’s a great introduction to domain […]

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The word “Home” plus your gTLD is not a sane branding strategy

Many holders of closed gTLDs – those reserved for corporate use – don’t seem to be aware of the potential presented by their digital asset investment. At a cost of $185,000 dollars for the ICANN application alone, such gTLDs present a unique opportunity to create numerous meaningful domain combinations and to deliver keyword-driven content, to […]

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Smart domain branding : Coco & Co runs on a dot .NYC domain

After a chance meeting during hurricane Sandy, Yair & Luke started Coco & Co – a company that harnesses the power of the sun and creates moments of joy over coconuts on the streets of NYC. It appears that not only was taken, but the obvious “domain hack” as well. Forget about the […]

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Drew Rosener gets quoted on

Domain investor and Media Options founder, Drew Rosener, was quoted in an article on The article examines a company’s options, when their primary domain of choice is already registered. According to the article, these options include: Lease the domain “for a few hundred” instead of buying it outright. Come up with a different […]

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