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January 27, 2020 21:37

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Could you be the one holding the name for the next Windows, or Xbox?

In 2011 we asked: “Could you be the one holding the name for the next Windows, or Xbox?” We argued that the cloud is driving the biggest sea change in software since the introduction of the PC. The play is a savings to companies not a cost. The largest amount of money in the history […]

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What Did Frank Schilling Know and When Did He know It?

In 2011 most people would have laughed at the idea of buying an enormous, bulky item such as a matress on the internet. Except Frank Schilling. In a market that didn’t exist then, he gave a jumpstart, and lifetime competitive advantage to a first mover in what has become a $29 billion battle to own […]

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Bad #domain rebranding : #Lifestyle magazine became #Claur without the .com

Lifestyle, a fashion magazine focusing on the qualities of modern lifestyle, rebranded to Claur last December. The popular mag raved about moving forward to a renewed brand, which can always be a challenging move. In the process, the magazine’s marketing team left the domain name LifestyleMag.com behind, and moved to Claur.com – right? Well, they […]

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How Google Sabotaged Hotels (.com) and Other Exact Match Domain Names

Today: Is Hyundai’s Solar Charging Roof Better Than A Coal-Fired Tesla? Plus, Amazon Go, Cashierless Supermarkets, Democracy (.com),  Mark Cuban Buys Democracy.com The billionaire said he bought the  domain name this month “to make sure someone didn’t do something crazy with it.” Amazon Is Planning to Open Cashierless Supermarkets Next Year The technology powering

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Marketing campaign for .CO #domains won two Summit International Awards

Big news from Down Under and dot .CO domains. The Australian integrated marketing campaign for .CO domain names,  has been recognized with two prizes in the 2018 Summit International Awards. Encompassing digital, social, out of home and more, the .CO campaign resulted in increased sales, as well as increased consumer engagement and awareness. The two […]

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#Lime Scooters : A $2 billion valuation company running on a #domain hack!

Lime is a two year old scooter company that has secured $400 million dollars in investments, on a $2 billion valuation that excludes the fresh cash. Electric scooters have been getting a lot of global adoption, as they are more compact than electric bikes and portable. Many domain investors go gaga about generic dictionary words […]

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Prestige Limousine : How generic #domains can hurt your company’s reputation

Generic domains can help a company’s effectiveness in reaching out to consumers, but it usually takes years to do so. Take for example Apple.com – this generic keyword is used as an arbitrary mark, a word or image that already exists, but it has nothing to do with the business that uses it. It took […]

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Nominet to charge brands for no-name Whois access

Nominet has become the second major registry to announce that trademark lawyers will have to pay for Whois after the EU General Data Protection Regulation comes into effect next month. The company said late last week that it will offer the intellectual property community two tiers of Whois access. First, they can pay for a […]

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#Mobile phone manufacturer #OnePlus just moved from the .net to the .com

OnePlus, a global manufacturer of mobile phones, has just upgraded its domain name, moving from the .net to the .com. After five years of using the domain OnePlus.net, the company announced the much anticipated upgrade to OnePlus.com yesterday: “Nearly five years later, we’re proud to announce that we’re moving our official site from .net to […]

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Mr.Green : Gambling company files UDRP against ultimate domain brand

Mr Green Ltd., an online gambling and sportsbook activities company, established its brand 10 years ago. Operating from the domain MrGreen.com, the Malta-based corporation is publicly traded. The parent company, Mr Green & Co AB, is based in Stockholm, Sweden, and is listed on Nasdaq Stockholm’s main list. Mr Green Ltd. appears to have filed […]

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