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October 18, 2019 08:24

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THE NAME GAME IS NOT A SIMPLE TUNE FOR COMPANIES AND BRANDS

Today: Brand, Blonde, Female executives, Cryptocurrency, Domain Names, Naming, Branding, Rebranding, Talent, IS SALES “PROCESS” REALLY THE RIGHT METAPHOR? The term “sales process” has become an almost universal cliché (and yes, I have been as guilty as the rest). Research is regularly published to prove that organisations with a defined “sales process” outperform their less

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